Canara HSBC Oriental Bank of Commerce Life Insurance launches digital campaign
DependOnInsurance – Digital campaign on the sidelines of IPL to highlight ‘Life lessons from cricket’
Ropes in erstwhile Indian cricket player Sanjay Manjrekar
Chandigarh,sunita shasti: Canara HSBC Oriental Bank of Commerce Life Insurance, one of the leading Life Insurance companies in India, announces launch of a brand-new digital campaign-‘DependOnInsurance. The campaign features five specially crafted video films that pivot on ‘Life Lessons from Cricket’ in sync with the current IPL fervor. Erstwhile Indian cricketer, Sanjay Manjrekar has also been roped in as the face of the campaign. A series of five videos will be launched on regular intervals of 7-10 days on all social media handles of Canara HSBC OBC Life Insurance during IPL season 2020.Leveraging the fascination for cricket in India, the campaign draws parallels between cricket and insurance.
It narrates how people could depend on insurance in times of uncertainty. The campaign brings forth the importance of insurance, reinforcing its value as the ‘most dependable product’ for life; similar to a reliable sportsman in the field, who analyses, predicts and turns a despondent match into a memorable win.The campaign will feature a series of interesting stories from the cricket ground narrated by Mr. Sanjay Manjrekar.
Moreover, factoring in the current pandemic situation across the globe, the campaign also educates people ‘how important an insurance policy can be at any point of life.’Sharing his thoughts on this collaboration, Mr. Sanjay Manjrekar, former cricketer & cricket commentator, said “This campaign reaffirms something I have always talked about – How the cricket field mirrors life, where often things go your way but mostly you have to fight your way out of tough situations. It takes one moment to change the game around and that is why you should always have someone dependable in your team. It was a great experience reminiscing some terrific matches, some of the most memorable moments from the cricket field that taught us important life lessons.
