“CREATIVE APPROACH TOWARDS ART OF EMBROIDERY”
LEARN THE ROPES WITH ALUMNI
LECTURE SERIES AT UIFT & VD
The lecture series ‘Learn the ropes with alumni’ was held today at University Institute of Fashion Technology & Vocational Development(UIFT&VD) Panjab University Chandigarh with Ms. Shiba Sethi. She completed her post-graduate studies at University Institute of Fashion Technology & Vocational Development, Panjab University and started her business in 2013. Dr. Anu H. Gupta, Chairperson UIFT & VD, welcomed MS. Shiba and commended her on her achievements and embroidered artworks.
Ms. Shiba recounted her learning and experimentation experiences while she was a student at UIFT. She emphasized the need of taking risks and stepping outside one’s comfort zone to gain more exposure. She shared her fear of stepping into a new genre and encouraged students not to be afraid of anything. She talked at length about how she started her online business. She launched a brand “Kaashida by Shiba” with a vision to bring-n a step change on how fashion studios could be managed professionally. She decided to divest and diversify the brand in the year 2015, into arts and crafts. Now she is creates embroidered portraits.
Ms. Shiba elaborated on the materials that she use for her creations and showed a presentation on the variety of products. She explained how she turned her hobby of hand needlework into a source of income. She urged students to explore various areas to discover what they enjoy and excel at. Ms. Parneet Brar, Guest faculty at UIFT, hosted this webinar, which drew about 50 students and alumni. Participants enthusiastically took part in the discussion by asking insightful questions at the end of the presentation.
