Ahead of 100th episode, IIM Survey finds Mann Ki Baat has reached 100 crore listeners
23 crore regular listeners of Mann Ki Baat, 96% population aware of the famous radio programme: IIM Rohtak Report
Powerful and decisive leadership, emotional connect with audience, cited as reasons for popularity by listeners
Mann Ki Baat influences behaviour, 60% interested in nation building, 73% feel nation going in the right direction, says report
https://www.pib.gov.in/PressReleaseIframePage.aspx?PRID=1919261